brand journalism
With over a decade of experience, Alex collaborates with brands, start-ups, and organizations, bringing their stories to life creatively and consistently.
Alex’s knack for authentic, engaging narratives helps brands sell without the hard sell. Through journalistic techniques, Alex enhances brand communication, aiding in connecting with their communities.
His portfolio boasts industry-leading brands and groundbreaking product launches, demonstrating his skill in crafting impactful content across various channels.
freelance writer
Alex delves into pivotal cultural moments, ensuring their legacy through insightful documentation.
His articles and blogs spotlight unique talking points within sports, sustainability, design, and beyond.
Adept at interviewing renowned athletes and celebrities, and everyday individuals, Alex's work captures the heart of culture in every piece.
creative writing
Creative writing is a form of writing that falls outside of traditional academic or journalistic forms.
It encompasses film treatments, poetry, short stories, and biographies, all of which can be fiction and non-fiction.
This area of practice complements Alex’s journalistic skill set and enables him to create impactful written materials for either commercial or editorial purposes.
creative direction
As a practised Creative Director, Alex moulds the narrative and visual fabric of brands.
He leads teams in weaving stories that connect with audiences, always maintaining a full-picture view from strategy to details.
His approach blends innovative thinking with practical execution, ensuring a creative direction that consistently delivers and often exceeds expectations.