alex mills

I supported Smarts in redefining their agency's brand, which allowed me to express this new identity on their updated website. My role involved crafting clear and engaging content that communicated their fresh approach to clients and partners, highlighting the agency’s strengths and vision in simple, relatable terms.

Zalando entrusted me with an exciting opportunity: to create captivating copy for an exhibition celebrating their latest size-inclusive collection. The project involved crafting eight poems that would unveil the stories and identities of the campaign talent. This collection has since been heralded as Zalando's most progressive collection to date, garnering global acclaim.

To celebrate the launch of Manchester United’s first range of digital collectibles, I was briefed to create a film script that would build excitement around the launch and explain how NFTs work in a simple and digestible way. The film went on to be one of their highest-performing YouTube videos.

In order to boost summer bookings, Skyscanner tasked me with crafting copy for a YouTube campaign emphasising their expansive offerings and user-friendly platform. My engaging copy played a key role in driving one of their most successful YouTube campaigns to date.

To celebrate the Dominican Republic’s vibrant and rich culture, Expedia briefed me to draft copy that would tie together a multifaceted campaign. My copy would bring hero content to life and boost engagement across channels.

adidas invited me to help them launch their latest football boot franchise, GAMEMODE. My role was to create the campaign narrative, tagline, web and social copy to accompany the creative direction.

Pangaia commissioned me to drive the launch of their groundbreaking innovation, FLWRDWN™ - an industry-first, flower-based down alternative heralded as the next frontier in warmth. Tasked with producing crisp, captivating web copy, I distilled complex product details into instantly understandable consumer advantages. As a part of this pioneering leap in sustainable fashion, I am thrilled to have contributed to such an industry-shifting breakthrough.

As the Causeway Distillery's launch loomed, Bushmills Whiskey needed a unified, powerful message. They entrusted me to craft it. Amid various stakeholders and their agency, I created impactful copy for all channels, from scripts to speeches, social to PR.

Alongside their partner agency, Re.Design, Crohn’s and Colitis UK briefed me to create copy lines, across all channels, including OOH and digital, to generate awareness of the condition in the UK. With over 500,000 people in the UK living with Crohn’s and Colitis, my chief task was to dismantle the stigma that surrounds both conditions and to help people live freer and fuller lives.

As part of an ongoing project, Zalando tasked me with interviewing a collective of thought-leaders from across the beauty industry to showcase the brand's inclusive and progressive approach to beauty. The interviews were condensed and edited to form impactful newsletters that went on to be shared with Zalando's customer database, as well as appearing online.

Booking.com briefed me to delve into both sides of the travel industry in an immersive feature that would promote their efforts to accelerate the 'twin transition'. I opted to tell these stories through two fictional characters, and by exploring the challenges they face and their needs when it comes to hosting - or going on - holidays.

As part of a partnership between Expedia and RIU hotels, I was briefed to create engaging copy that would celebrate RIU's Caribbean and Mexican offerings. Working closely with the Expedia team, I was tasked with bringing the RIU hotel experience to life, looking specifically at their entertainment and all-inclusive offering.

Zalando briefed me to deliver web and social copy to help them launch their Pre-Owned campaign, celebrating the first anniversary of its pre-owned category. At a time when fast fashion is rife, and brands are pivoting to encourage more sustainable consumerism, Zalando launched this campaign to show that not all fashion costs the earth.

Aston Martin briefed me to work alongside their production agency, Little Dot, to craft an impactful and exciting treatment that would bring the Director's vision to life, through words.

At the start of 2021, Europe's largest fashion platform, Zalando, launched the Zalando Greenhouse at Copenhagen Fashion Week. My role was to create all written content for the microsite that would figurehead their broader sustainability strategy.

ITV briefed me to work alongside a Director to help bring the 'Walk the Line' concept to life through a clear and creative treatment that shone a light on all key elements of Simon Cowell's latest show.

eBay briefed me to create a long-form feature that would focus on the growing challenges that the circular economy faces and how sustainable retail needs support to realise its potential. I was tasked to deliver a piece that would subtly weave in brand messaging while producing an editorial feel.

To celebrate the launch of Aston Martin's latest supercar, the Valkyrie, I was asked to devise a written treatment that would do their latest car justice, and help steer the creative direction of a hero film which took place at Silverstone.

Working with eBay and POLITICO Studio, I was briefed to write a feature article showcasing how eBay has empowered SMEs throughout the pandemic and will continue to do so in the future, to urge economic recovery.

In December 2020, lululemon launched Yoga for the NHS, an initiative that would say thank you to the NHS for all that they do. I worked with the lululemon team to create web and email copy, helping to drive awareness and signups.

Creation of a members’ handbook that represents the values and identity of Leander Rowing Club. Ensuring the handbook delivers all key club information in an easy-to-digest and engaging format, utilising existing club content to deliver a complete document that would go on to be showcased digitally online as well as physically printed.

Following on from the launch of industry-first innovation, Futurecraft Loop, I was briefed to write a piece that would encapsulate other key innovations from adidas, forming their broader sustainability strategy.

After a summer of cricket behind closed doors, I called upon the expertise of psychologist, Jeremy Holt, to explain the impact of empty stadia on the world's best cricketers.

As the Black Lives Matter movement gained momentum, I spoke with two runners who each have had very different experiences, based on one factor - the pigmentation in their skin.

At a time when a solid home entertainment set-up has become more essential than ever, it's likely that many will be sat in their armchairs pondering whether it might be time for an upgrade. With the release of Sonos' latest soundbar, it's fair to say been thinking the same thing here at Coolector HQ.

So, you're about to run a marathon in 6 weeks, are you ready? If you're reading this, chances are, no, you're not. You've left your training really late and you're probably starting to panic after having told all your friends it's under control, and that you're starting your training next week.